Neuland Announces New Vision and Values Statements

The start of the new year marks a time for fresh beginnings at Neuland as we unveil our new vision and values statements, which convey our dedication to creating a healthier world.  

Vision: Creating a Healthier World
Neuland’s vision is to create a healthier world through sustainable practices, trusted partnerships, and agile collaboration.

"We partner with leading innovators, creating breakthroughs to address unmet medical needs," said Davuluri Sucheth Rao, Neuland’s CEO. "We also work with companies to improve access to essential drugs, reducing costs and broadening availability."

Beyond making essential medicines, Neuland contributes to a healthier world by fostering practices that benefit employees, suppliers, the environment, and communities. These range from good governance to biodiversity conservation and include initiatives to empower women and support rural communities.

It Starts with Sustainability
The path to mission success at Neuland begins with sustainability, which the company views through a wide lens.

"Corporate sustainability efforts must address environmental stewardship and long-term business viability," said Sucheth Rao. "The good news is that these goals are compatible." For example, by designing flexible, multi-product manufacturing plants, the company reduces the need for new construction, conserving resources and saving money.

At the operational level, the company is reducing waste and emissions—assessing progress through external audits—while ensuring a safe and positive workplace. Neuland collaborates with suppliers to promote sustainable practices, ensuring a resilient supply chain that safeguards Neuland’s operations and customers.

Rooting Partnerships in Trust
For a company like Neuland, which provides active pharmaceutical ingredients (APIs) and contract manufacturing services, partnerships form the cornerstone of the business model.

"The path to achieving our vision of supporting patients is through our clients," noted Managing Director Davuluri Saharsh Rao. "By creating trust, collaborating with them as partners, and ensuring timely delivery of the highest-quality product, we create a healthier world."

Equally, strong relationships with suppliers ensure consistent quality raw materials, while transparent governance instills confidence in investors. Employees, too, are integral partners in the circle of trust. "Just as we support their wellbeing, our staff know their work directly impacts patient outcomes," Sucheth Rao added.

Agility and Collaboration 
Agility and collaboration are central to Neuland. It is the ability to respond quickly to the customer's changing needs. We partner with leading pharmaceutical companies to develop new therapies. Our agility ensures customer success by doing whatever it takes.

The Five Neuland Values
Neuland’s new vision is grounded in five core values: Innovation, Transparency, Agility, Accountability, and Empathy.

The Importance of Innovation
In a pharmaceutical development company like Neuland, it’s perhaps natural that the first value is innovation.

"Our scientists and engineers continually refine chemical pathways, develop alternative manufacturing processes, and address challenging manufacturing specifications," explained Saharsh Rao. "Creative problem-solving is central to their daily work."

However, innovation is not limited to R&D. Fresh thinking can improve efficiency in administrative functions like finance or HR. In marketing, creativity generates attention. Innovation also means being forward-looking to stay at the forefront of an evolving industry.

Transparency Builds Trust
Transparency, another of the five Neuland values, permeates the company’s operations.

"Transparency is key to building trust externally with clients and investors, as well as internally among employees," said Sucheth Rao. "Sharing setbacks openly fosters a problem-solving culture, while constructive feedback promotes growth and collaboration."

Agile Execution
Neuland’s statement of values also reflects the company’s emphasis on agility—anticipating market shifts and responding proactively.

"This value speaks to the fact that customer centricity underpins our operations," said Saharsh Rao. "Instead of doing what’s convenient for Neuland, we turn the lens to the customer, prioritizing their needs and working collaboratively to create the best solutions."

Agile execution is enabled by robust planning, but the company remains prepared to pivot swiftly when needed. With this approach, Neuland can consistently deliver solutions that exceed customer expectations.

Accountability, Every Day
Accountability is the Neuland value that underpins all the others. Precise alignment between corporate strategy, departmental objectives, and individual goals ensures everyone understands their responsibilities. Organizational success depends on the contributions of each and every team member.

"Accountability reflects Neuland’s commitment to integrity and excellence," said Sucheth Rao. "It means doing the right thing and upholding best-in-class standards."

A Caring Culture
In such a highly competitive market, a spotlight on empathy might not be expected. However, for the Neuland leadership, this value gives meaning to success.

"By focusing on empathy as one of our five core values, we foster a caring culture for all stakeholders—customers, employees, suppliers, patients, and the planet," said Sucheth Rao.

The best way to meet a customer’s or colleague’s needs is to see their point of view. "By understanding our customers’ needs, we can bring our collective best to address them," Sucheth Rao said. "By listening to and respecting unique perspectives and work styles, we benefit from diverse ideas, creating a positive work environment that fosters excellence."

Ready for the Future
The vision and values statements are in alignment with Neuland’s transformation journey, creating a healthier world not just today but in the decades to come.